Guys,
It's been a few months since we introduced the Freedom Plan and it has been a success so far! As we promised earlier, costs are not going to be going up but only down. Our team has been busy understanding more and more about the industry and customer, and most importantly, what the customer requires.
One thing we quickly realized was that there was a very legitimate concern about our turnover costs. Why are some brokers charging Rs250/cr, others Rs500/cr, and still others upwards to Rs 1000/cr for transactions? How can there be so much variance?
Truth of the matter is, when we started in this business we were advised by others to charge close to 500/Rs to cover the cost of clearing work and exchange fees, even if your total fees were significantly lower than 500/Rs. We were told that this is "standard practice" in the industry. While this is legal in the eyes of SEBI, it's not ethical! Whatever costs a broker incurs in exchange and clearing fees should be put under their brokerage slab- not transaction costs! Transaction costs should strictly be fees that are passed directly to your clearing agents and exchanges, not the broker's pocket.
In effect, we have reduced our futures transaction costs from Rs 520/cr to Rs 230/cr and our equities transaction costs from Rs 520/cr to Rs 350/cr. This is the rate we are getting, so it is only fair to charge you the same rate. To give you an example of how this is good for you, if you were to do 1 cr turnover on nifty (around 20 lots), as a customer,
you would be saving Rs. 290.
We have put up a detailed (and better) P&L calculator on our website at
http://rksv.in/calculator.php for you guys to see how much you'll pay, and what your break-even looks like. You can see the new transaction costs on our FAQ here
http://rksv.in/faq.php.
2012 is off to a great start! We will be introducing more great things this year.
Best,
RKSV
P.S. This is not an April fools joke!