an xperiment carried out some years back should certainly have something on moon outage......
Neuroscientists who have conducted studies in this area have found that our satisfaction is based more on perception......how?
In one such study, a group of diners at a restaurant were served a free glass of wine with their dinner. All the diners were told that the wine was of a certain brand that was not well known. But half of them were told that the origin was California and the other half, North Dakota. Interestingly, the “California” wine was rated as being better than the “North Dakota” wine.
The experiment ..................
There was more to the experiment. Diners who received the free glass of California wine also rated the food higher and ate more. And what’s more, they were more likely to revisit the restaurant.
To prove that the result was not a one-off case, the researchers conducted several such experiments with MBA students and got similar results. Researchers, for instance, found that diners rated the wine based on the price they paid for it — higher price typically led to higher rating....
rising mkts , higher price ?????