Choosing a stock broker is the same as going for life insurance through agents. When you are investing your money in insurance you find someone who is reliable and effective in giving you the access to best effective money management. In the same way brokers also play a vital role when it comes to investing your hard earned money in the stock market. If you are an expert go for discount brokers or commission free brokers and if you are a beginner or want some advisory services for investments go for full service brokers.