Planning to get insured, any suggestions on the life insurance companies?
Too vague query.
What asset are you insuring? For whose benefit? For how long do you need insurance? Do you only want risk coverage or do you also want your have your unused premium returned with some growth on it?
Are you OK with ULIP kind of products? ....
All companies are same and use more or less same actuarial data; Some company such as uses optimistic sell projections, other uses pessimistic...
LIC tends to offer better product but packaging, the presentation and documents that they send you appear to be from 19th century. Provided you can find a smart and honest agent, LIC is a good choice. Otherwise, you'll be sold the trending product of the month.
Private insurance companies are big cheats despite all their TV ads. They cheat their own agents and own employees, so safety of customer is a very big ask.